One of the more powerful tools SmallPond Studio adds to its web sites is Google Analytics. We set up each of our sites so our clients can view their site's performance and usage statistics.

For example, with the use of Google Analytics, our clients can see how many visits their site has had in the last week, month or year. They can see where those visitors went once they arrived, how long they spent on the site, and how many pages they visited. They can see how people arrived at their web site – either by links on other web sites, from search engines, or through direct traffic (people who actually typed in the site's address to get there).

You can even see which keywords people type into Google to arrive at your web site.

There are varying degrees to which we use these statistics. For some of our clients, we use Google Analytics to help craft their online marketing plan. These statistics help us set up and track the success of Google AdWords and other online marketing campaigns. For other clients, we use analytics to improve their ranking in search engines like Google and Yahoo.

Some of our clients simply enjoy knowing how people found them and where their visitors live.